The College Sports Fan Loyalty Blueprint: A 5-Day Crash Course To Build Unshakeable Fan Loyalty (Even If You're Understaffed)

  • A "crash course" on building fan loyalty in college athletics marketing.

  • How to segment your fan base for maximum engagement and revenue.

  • The 5 biggest mistakes college athletics marketing teams make (and how to easily avoid them).

Everything you need to build the kind of fan loyalty that fills stadiums, increases donations -- and makes your program the destination choice for recruits and coaches.

Written by Brian Wagner, who brings nearly 15 years of experience in brand marketing and social media, with proven success building championship-level fan engagement at the University of Michigan, University of Washington and USC.

“Brian is a passionate, creative and strategic leader who leads by example. He has a deep understanding of what truly moves the needle for brands.”

Want to make sure this free email course is “worth it” before you sign-up?

Here's everything that's inside:

Day 1: The 6-Segment Fan Framework That Works For Any Program (And Why Sending The Same Message To Everyone Is Killing Your Engagement)Day 2: How To Turn Losing Seasons Into Loyalty-Building Opportunities (The NIL-Era Strategy That Keeps Fans Connected When You Need Them Most)Day 3: The Two-Pillar Content System That Builds Authentic Brand Identity (Instead Of Chasing Every Viral Trend Like Everyone Else)Day 4: How To Transform Your Biggest Critics Into Your Most Passionate Advocates (The Fan Relationship Management System That Actually Works)Day 5: The NIL-Era Player Marketing Playbook (How To Showcase Star Athletes Without Compliance Headaches Or Locker Room Drama)

Hooray! The first lesson of {{EEC Name}} is on its way to your inbox.

Within the next minute or two, you're going to get an email from me ({Your Name}).This email contains instructions to get started with our {{EEC Name}}, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)